71% of all mobile traffic is stemming directly from mobile devices. Therefore, in this tech-driven world brands need to rethink their marketing strategies and spend more in mobile and social. Here are 6 steps towards building a successful and effective social media campaign:
- Permission marketing
- Data attribution
- Social interaction on feature phones
- Use of power analytics
- Rise of m-commerce
- Integrated marketing efforts
Having an in-depth understanding of these steps can ensure maximum results for your brand! Read more here.