By: Michelle Castillo, Social Media Coordinator
Firms that are taking advantage of generating leads online have got the right idea. In fact, businesses that prompt at least 40 percent of their leads online grow four times faster and those that generate at least 60 percent are twice as profitable.
Is your business getting a good amount of leads? Are you catering to your website as well as you should be? Two more pressing questions come to mind when building and managing your website:
1. Are you bringing in traffic to your website?
2. Does your website have credibility?
People can usually tell by your website if your business has a good reputation by its visibility. When we’re talking about your website, ignore the popular metaphorical phrase, “don’t judge a book by its cover,” because in this case image is everything.
Bring in that traffic.
This process does not have to be a costly one. You don’t need to pay a ton of money for advertising, nor do you need to outplay Google, which can actually backfire.
When you drive traffic to your website, you’re raising awareness for your business and you can do just that by posting content that clearly demonstrates your company as a leader in your industry. Be careful with your keyword selection. Don’t be so broad -- get specific. Use long-tailed keywords and make sure your posts include all the relevant terms and phrases related to your topic. This way, when clients search for the expertise and service that you provide, they will land on your website. This also avoids leads that aren’t qualified.
You can also drive traffic to your website by providing content about your clients' and potential clients’ comments. This will then heightened the chances of your website being found and also urge searchers to contact you for more information. Let them do the advertising for you! And don’t forget to post your site’s content on social media accounts and mention influencers to get more clicks!
You brought in that traffic now don’t scare them away.
Once you get people to your website, you want them to stay. Searchers will get bored and ditch your site if they can’t find the information they’re seeking quickly. You don’t want potential clients to have to spend a lot of a time understanding your website. Get organized! About 80 percent of buyers look at a firm’s website before making any purchases.
There’s a rule of 7 seconds by web developers. This is how long someone should at least stay on a website, and most consumers make a decision about a company within 5-7 seconds. If the website makes a good impression during those seconds, the searcher will most likely stay on to read more.
Your job may consist of targeting to consumers, however in your daily life, you also have the role of a buyer. When you go look at your website, think like a buyer. What’s your first impression? Would you do business with your company? Be objective and also ask for other outside opinions.
They stuck around. Now let your content build that trust!
Make sure you clearly communicate what you can do to help. Why is your product or service the best? Don’t be so modest. Show Off your expertise! Make people excited to work with you just by reading your content. You don’t want searchers to feel like they’re gambling if they choose to be a buyer.
You can get personal through your blogs, articles, presentations and digitally-displayed work. This is when you realize how much power your website has. If you’re a restaurant someone has never heard of, they go to your website to check out your menu. If your website is not appealing then your food probably isn’t, either. If you’re a beauty salon, people go to your website to check out the services you provide and what products you use. If your website isn’t pretty, a consumer will not expect you to make them look pretty, either.
Good website hygiene is everything. You only get one chance for a first impression. Make it a good one. Read More