6 Steps To An Effective Social Campaign

71% of all mobile traffic is stemming directly from mobile devices. Therefore, in this tech-driven world brands need to rethink their marketing strategies and spend more in mobile and social. Here are 6 steps towards building a successful and effective social media campaign:

  • Permission marketing
  • Data attribution
  • Social interaction on feature phones
  • Use of power analytics
  • Rise of m-commerce
  • Integrated marketing efforts

Having an in-depth understanding of these steps can ensure maximum results for your brand! Read more here.

PHOTO CREDIT: FORBES.COM

PHOTO CREDIT: FORBES.COM

Top Mobile Campaigns of 2014

Mobile tech has skyrocketed since the experimental stage of 2012, so naturally, 2014 should be the best mobile year we have seen thus far. It's still the same old marketing, just in a different way. The new tech launches such as iBeacons gives the mobile world a do-anything kind of feel. So what are the top mobile campaigns of this year?

Nissan Rogue - Nivea Sun Kids - Pillsbury Toaster Strudel - Marriott - L'Oreal - Drop, by Jawbone

Read more in depth and see the mobile campaigns here.

PHOTO CREDIT: IMEDIACONNECTION.COM

PHOTO CREDIT: IMEDIACONNECTION.COM

The Split is Complete: Swarm & Foursquare

PHOTO CREDIT: TECHCRUNCH.COM

PHOTO CREDIT: TECHCRUNCH.COM

Out with the old, in with the new! Foursquare has completely wiped the last little bits of the old Foursquare from existence, and what's left in it's remains? Swarm and .... Foursquare. 

Swarm has taken over the check-in capabilities of Foursquare, keeping check-in lists and giving friends the ability to see. Foursquare on the other hand, with the help of Yelp, is now delivering recommendations of spots close by, which is all personalized to each user. This new chapter in Foursquare's book has gotten positive feedback, but we will see what the future holds. Read more here.

Pin Drop App Hits US App Store

PHOTO CREDIT: TECHCRUNCH.COM

PHOTO CREDIT: TECHCRUNCH.COM

Pin Drop lets you save, organize, and share locations on one mobile app. After taking off all over London, Pin Drop is testing the waters in America. The idea behind this application is to be able to map and build a library of your favorite locations, and you have the option to keep your secrets all to yourself, or share them publicly. Lists and multiple account creations are also available, which allows users to use the application for personal, leisure and business use. So keep your eye out for this new app! Read more here.

The Analytic Struggle For Marketers

Why does analytics seem to be such a struggle for the digital marketer? Aren't we supposed to account for all the work and efforts that we do? What exactly are your key business objectives? By knowing exactly what your goals are, you can strive to reach those goals and measure your success along the way. "Metrics as a goal in and of themselves, should be secondary, with the focus now on understanding what they're saying about how to create the right business." In order to succeed in the marketing space, we must look at the analytics in which pertain to your business, because why would you look at anything else? Read more about the struggle here.

The Millennial Shopper Drives Food Trends

The Millennial age, late teens to mid 30's, were hit the hardest in the economical depression, unemployment led to suppressed spending and a set back in becoming successful individuals. But, Millennials are the driving force that the food industry has to accept and realize in order to be on top of their game. With approximately 80 million Millennials moving into their prime spending years, why not focus on this group before any other?

Specialty foods seem to be the biggest influence on the Millennial age, and taking note of these trends is something that can set a good restaurant apart from a great one on the Millennial scene. The time is ticking for businesses to catch up and jump on the Millennial train. Read more on the Millennial takeover here.

PHOTO CREDIT: FORBES.COM

PHOTO CREDIT: FORBES.COM

Q&A With Social Media Marketers On The Future

The state of the world at this very instance is social media minded and totally tech-trendy. How do we keep up with it? Theguardian.com is holding a Q&A session with some of the hottest Social Media Gurus of our time covering the biggest questions we have such as: How can marketers capitalize on the rise of specialist networks? Does increased competition and diminishing organic reach from companies like Facebook mean that smaller companies could be priced out of social media advertising? and What do anonymous platforms mean for the use of targeted advertising? Want in on the conversation? Tune in on Thursday November 27th at 1pm right here.

PHOTO CREDIT: THEGUARDIAN.COM

PHOTO CREDIT: THEGUARDIAN.COM

Digital Marketing, From The Mouth of a 17-Year Old

Well, Millennials are taking over the world - a message heard more and more frequently lately. This blog post is an exact representation of that message - teens are people too, and guess what... THEY'RE THE FUTURE. Kathy McEwan is a 17-year old blogger, working in the content marketing world, and from her teenage perspective she shares with us her thoughts:

What has digital marketing got to do with me? The real question is what has digital marketing NOT got to do with you. IT’S EVERYWHERE. In a world thriving on technology this is probably no shock at the rate that we’re evolving. As long as you have an electronic device you are being marketed to. Why is digital marketing so current? Well, because people consume more and more digital content on a daily basis. So, I wouldn’t just label digital marketing as current, it’s the future too. I mean, in a world where people would rather read a book online rather than a good ol’ paperback you know there’s no going back.
— Kathy McEwan

Let's just remember, she's 17. Read the rest of Kathy's blog post here.

Good Eggs Gives Consumers Fresh Farmer's Market Deliveries Online

PHOTO CREDIT: GOOD EGGS

PHOTO CREDIT: GOOD EGGS

Good Eggs Rob Spiro created a search engine which was sold to Google, and grew up on a farm, what is his next endeavor? Bringing farm fresh farmers market produce right to your front door. "This past year was all about building Good Eggs into a sustainable model that could work all over the U.S. and indeed the world." - Spiro. His vision has helped raise millions to grow this sustainable company to help people throughout the world, both consumers and the local food systems. Want to learn more about Good Eggs? Read here.

Taco Bell Hops On The Mobile App Train

PHOTO CREDIT: ALLUREAPPS.COM

PHOTO CREDIT: ALLUREAPPS.COM

Taco Bell just put a new spin on fast food. The new mobile app has the capability of working not only in the restaurant but also while sitting in the drive-thru line. Customers have the ability to place their order and pay for it in advance through the luxury of your mobile device. The Taco Bell app is the first of it's kind in the fast food industry. Taco Bell is attempting to revive their social media. Want to read more about Taco Bell and their new mobile payment service? Read more here.

Digital Gift Cards May Be In Your Stocking This Season

PHOTO CREDIT INQUISITR.COM

PHOTO CREDIT INQUISITR.COM

If you can't pick exactly what someone would want for your seasonal gift, gift cards are the best gift to give to almost anyone ... but these kind are a little more 'millennial.' E-cards and mobile gift cards have been available since 2011, and very popular among Millennials. But not that the world is catching up to the Millennial digital lifestyle, these digital gifts will be a hot commodity this year, Around 40% of Millennials say that they have lost the tangible gift cards, and 59% of gift cards are available in the digital form. So why not lighten your loved ones wallet and send them a digital gift for the holidays? Read more here.

Native Ads Are In Your Near Future

PHOTO CREDIT: MOBILEMARKETINGWATCH.COM

PHOTO CREDIT: MOBILEMARKETINGWATCH.COM

Native advertising is here, and it's here full fledged! With the holidays quickly approaching, we will be seeing more and more native ads on all thing digital, why is this you ask? Advertising is exactly what we think it is, ANNOYING. But native ads on the other hand give merchants the ability to advertise to their consumers through a less aggressive, and tasteful way. "A desktop page carrying four ad units per page and each commanding a $5 CPM, can add up to $2 million in revenue, generated by 100,000 pageviews. A mobile page might fit only two ad units, each sold at $2 CPM, and generate $200,000 in revenue on the same number of page views." So as you can see, native ads are TOTALLY WORTH IT.. and they're coming to a webpage near you! Read more about native ads here.

Storytelling Is The Future Of Digital Marketing

Digital Storytelling
DigitalCoCo can help your brand with all your storytelling needs!
— The Editor

Who doesn't love a good story? The communication through storytelling is the art of digital marketing which is slowly taking the world by storm. Products are taking the backseat while companies tell stories to get consumers engaged and convey the brands message, connecting with consumers through brand storytelling. Digital marketing is taking the shift from 'our products can do this' to 'you can do this' and brands such as Lifebuoy, Pepsi, Nescafe and Tanishq all have adopted the new marketing technique, and boy have the outcomes been a hit. Check out more on brand storytelling and the brands storytelling videos here.

Burger King Steps Up Their Mobile Game With A New Payment App

IMAGE CREDIT: MARKETINGWATCH.COM

IMAGE CREDIT: MARKETINGWATCH.COM

By selecting PayPal as their payment processor, Burger King has shared with the public that they will be releasing a mobile app with built in payment options. Not only will this all allow you to pay on your mobile device, but the app will offer discounts and information about your Burger King locations. Coming before 2015 :) Read more here.

What Trends in 2015 Should Marketers Be Aware Of?

The future in 2015

As the basics of marketing is always consistent, the surrounding are ever-changing. So what do marketers have to look out for upcoming technological year of 2015?

1. Transparency will become the most important tool of marketing

2. CMOs will become Chief Simplifier Officers

3. We will witness the emergence of marketing technologists

4. The winners will be adept at agility marketing

5. Media agencies will step up and lead

6. Hispanic agencies will go mainstream

Curious of #s 7-11? Check them out here.

textLIVING Puts Rewards In The Palm Of Customers Hands

PHOTO CREDIT: TEXTLIVING

PHOTO CREDIT: TEXTLIVING

Apps are so overrated, whats the best way to reach your consumers nowadays? Texting of course! The textLIVING digital loyalty program provider has given local merchants the ability to text their subscribers with the newest incentives and rewards. This program has seen a 98% open rate compared to the 15% rate that we see with email notifications from apps. With the on site iPad sign up option, most merchants offer free incentives for consumers to sign up and enter their name and phone number for the program to send messages to. The usual punch and swipe cards are becoming virtually inexistent, these loyalty programs are catching up to the new mobile trends, and are highly successful. Read more here.

New App Reserve Acts As A "Digital Concierge Service"

PHOTO CREDIT: RESERVE

PHOTO CREDIT: RESERVE

There is a new app on the market that is hoping to make every part of the dining experience better. Reserve will help you find open tables in New York City and Los Angeles restaurants by factoring in the number of people in your party as well as your preferred time range. While OpenTable is free for consumers but charges restaurants $199 a month, Reserve is free for restaurants but charges consumers $5 after each reservation. Reserve has other features including the ability to settle the check. Restaurants are embracing this new app and a few are offering incentives for users. Chef Ming Tsai is creating a tasting menu at his restaurant Blue Dragon, where reservations can only be made through the app. To learn more about this app that is changing the hospitality industry, click here.

What Are The Emerging Digital Marketing Trends For 2015?

PHOTO CREDIT: P.S. MAGAZINE

PHOTO CREDIT: P.S. MAGAZINE

iMedia Connection highlights some of the emerging trends that we can expect to see in 2015 digital marketing. Most social media platforms offer sponsored content ads with specific reach. This will continue to be a trend in the coming year meaning if you don't pay for advertising, your followers most likely will not see anything that you are doing on social media sites. Another trend to look out for is marketing automation tools, which can increase conversion rates by over 50 percent. Quality content, mobile-friendly content, as well as ad retargeting will also continue to be a focus. To learn about more of the emerging trends and what they mean for 2015, click here

Wegman's Becomes One Of The First Supermarkets To Adopt Apple Pay

PHOTO CREDIT: WEGMAN'S

PHOTO CREDIT: WEGMAN'S

Listen up grocery shoppers! You can now use Apple Pay at Wegman's. The supermarket giant is now one of the first grocery stores to adopt this payment method. The company believes it will add even more convenience to their customers' shopping experience by making checkout quicker and easier. The company stands by Apple's easy to use and secure method of payment. Apple Pay does not store debit or credit card numbers, rather it creates an individual account number where each transaction is authorized with a one-time security code. As Apple Pay's popularity continues to spread, one may wonder which large company will adopt it next! Click here to learn more