By now, most brands are rightly viewing social media as an integral piece of their overall marketing strategy. However, many still hold the incorrect notion that injecting more money into social media is the only way to build and nurture an online fan base.
In reality, there are several standout social media marketing tactics that can mobilize an enthusiastic audience while remaining cost effective, and the food industry has consistently been a leader in this department.
The most successful brands are discovering three truths about social media marketing. First, food brand marketers know that in order for a fan base to talk, it needs something to talk about. Second, they understand the need for conversations to go beyond company products and services. They get that without appealing to consumers’ broader interests, a brand’s social media presence tends to intrude, rather than engage. Third, they know they don’t need millions of dollars to succeed online.