Of all the ways to go viral, Applebee’s has chosen to make fun of the very people it wants to spread its message: social media users.
Last week, the company launched a campaign that revolves around LifeIsBetterShared.com, which redirects to a Tumblr at lifebettershared.tumblr.com, and includes three videos that mock mommy bloggers, Twitter users and Pinterest users.
The whole idea seems to be that, if you’re going to share, it’s better to do it face-to-face. At an Applebee’s restaurant. And, if you’re sharing on social media, you’re pretty much a loser. That’s what I get out of watching the videos, but you can judge for yourself: