With ecommerce now a central part of the growth plans for many businesses, Mark Cameron writes that 2014 will be seen as the year that Australian retailers stopped fighting digital disruption and started using technology to make their mark on the world.
The way we shop has changed forever. Ecommerce sales continue to climb. A 2013 Forrester report stated that Australian ecommerce sales in 2010 were worth $27 billion and by the end of 2013 had jumped to more than $37 billion.
Over the past few years, major retailers overseas saw strong currencies and economies as an opportunity to expand into the Australian and New Zealand markets. These changes in consumer behaviour and competitive landscape took many local retailers by surprise. Many have been struggling to combat and capitalise on the shift towards online purchases. Read More..