Yet another advertisement being thrown at us during our casual scrolling through twitter feeds, WOO! "Buy" buttons are now visible from artists, brands, and non-profit organizations in which gives tweeters the ability to easily just by clicking the items seen through their timelines. Think this seems rather annoying? Well, not so much. the feature of relatively small size, and you can only see them if you are following the advertisers that use this feature. Not too bad, right? Don't worry, this is only limited to a small about of users for testing purposes including Brad Paisley, The Home Depot, Soundgarden, 9/11 National Day of Service, and the Nature Conservancy. Read more about twitters new feature here.
Beacon technology is relatively new, but the multi-function uses for this new device continues to grow. By intergrading iBeacon technology and the new Clover restaurant software, restaurants are now able to track table occupancy without staff constantly checking where customers sit down, and when they leave. Through remotely monitored technology, this is all possible. By embedding beacons into each table, the Clover software is able to detect when a customer sits down within ten seconds.
The other concept behind this application is to give customers the ability to check the sum of their tab before continuing to order, just in case they ordered one too many cocktails for their budget. This technology will also give customers the ability to place or reorder, in case their server is busy. Read more here about these 'smarttables.' Read about DigitalCoCo's VenueBeacon here.
Say hello to the future! Apple has introduced Apple Pay, an easy, more secure way to make purchases using an iPhone 6 or Apple Watch. Restaurants will be one of the first to adopt this new platform, making the consumer experience that much more enjoyable. As early as October, retailers such as Panera Bread and Starbucks will be accepting Apple Pay. Big names such as Chipotle, Nordstrom, and Disney Seamless are also expected to adopt this new technology by the end of the year. With the privacy and simplicity that Apply Pay provides, we can expect more secure, digital payments and enhanced digital marketing capabilities. Apple has truly revamped the way we complete mobile payments and with that, has changed the industry like never before. Click here to learn more!
Our connection with human interaction gets hindered yet again! The ability to wipe out a large portion of jobs available in the food service industry is closer than ever. Pizza-Hut is in the development stage of creating a touchscreen table that allows you visually to place an order. This new interactive design has the ability to detect your mobile device, registering your order personally. Not only does this tap into your main contact information, but this device has the ability to detect your credit cards, asking to choose one for payment purposes. I'm not sure if I'm more worried about privacy issues, or totally geeked out by this new concept. Read more here.
B-Dubs makes headlines yet again this football season. GameBreak by Buffalo Wild Wings gives football fans the ability to interact with the restaurant from any location. By integrating all of the competitive games offered last season into one interactive platform, B-Dubs makes sure all guest interactions are a simple and enjoyable experience.
Now what is a game without prizes? B-Dubs is offering many different prizes for those that participate in this new interactive battlefield, some of these prizes include restaurant gift cards, in-restaurant perks, combo prize-packs, and a grand prize of two premium season tickets to the home games of their NFL choice. Count me in coach! Read more here.
As the tech and digital world grows rapidly before our very eyes, the biggest names in the commerce game are attempting to keep up. We all recall Visa announcing last month the launch of their newest payment option, Visa Checkout, which eliminates the hassle of entering 16-digit credit card numbers during e-commerce transactions. Instead of the lengthy process, Visa resorts to a username and password method for online purchasing, similar to the popular PayPal accounts. With the addition of a dozen new partners such as Bank of America Merchant Services, First Data, TSYS, Vantiv, and Wells Fargo Merchant Services, Visa has taken the challenge to compete with PayPal in e-commerce consumer transactions. Will PayPal continue to dominate the market? Read more here.
There's a whole bunch of technology out there to manage your business and attract new customers to your restaurant, but do you really have to pull all of your data from each app and streamline into one integration to get results? Not anymore! DineAbility has combined digital tools such as integrated email marketing, online ordering, online reservations, CRM & POS management, and restaurant/marketing/technology/client management in to one handy-dandy service. WOW! Sounds like a lot of stress off your back. Want to learn more? Read here.
Armed with credit cards and burner phones, Uber independent contractors are single-handedly destroying their competition by hiring 'brand ambassadors' to sabotage the Lyft service. As Lyft has recorded 5,560 fake bookings since the war has begun. For those Uber contractors that make it inside the Lyft-mobile, they attempt to recruit their drivers to leave Lyft and come to the Uber dark-side. Now, even through driving for both Uber and Lyft is acceptable, it is not recommended. Since the competition has become so vicious, drivers are not allowed to pick up a Uber and Lyft customer simultaneously in case a cat-fight breaks out in the back seat. Sheesh. Read more here.
If you think Americans are obsessed with their tech products, just wait till you hear this!
In a recent study conducted in the UK on mobile habits and usage, Brits have found significantly high numbers compared to US users. Findings reported that 70% of users check their phones before prior to waking/going to bed in which only 58% of Americans do the same. As a marketer, we should be more aware of this statistical data in order to target our consumers at the times in which they are using their devices. Technology has become a part of our everyday lives, and understanding when consumers are engaged will give us, and our clients, an advantage to gain maximum social reach. Read more here.
Dallas Maverick owner and SharkTank chair, Mark Cuban already has a timeline of success stories to accompany his fame and fortune. Yet, Cuban is bringing another success story to the table in the world of mobile marketing. The Cyber Dust App gives users the ability to protect their conversations by 'self-destructing' in thirty seconds. Along with the Mission Impossible texting option, Cyber Dust offers the ability to blast text and photo content to entire contacts. This specifically has been setting off advertising idea bombs in the minds of marketers. Read more here about Cyber Dust.
The 6-second wonder app has attracted users of all ages, giving them the ability to capture raw footage and share with their followers. But by throwing the professionals into the mix, Vine is allowing its users to import videos. In doing so, users are able to use high production before posting it to the Vine application, creating more of a 'staged' feel with their content. This works great for the advertisers, due to the ability to create better quality of videos before posting. But is Vine going to lose their younger population of users? Read more here.
How many times a day do you find yourself juggling your handful of credit and debit cards, searching for the right one to complete your payment? Or even the embarrassing inability to shut your wallet due to the plethora of plastic it contains? If you're anything like me, you'll be happy to hear your struggles are now over! CoinBeta has launched! This single card has the ability to hold all of your credit or debit cards in one. With added security features and advanced tracking features, you'll never leave it behind. For almost a Benjamin, you can have this first generation Coin, with an additional 50% off of all Coin products for the next three years. This special offer is Coin's goal in gaining more followers and market power promoting their latest technology.
Coin is the future of simple transactions, you can read more here.
The value of Google AdWords has gone unnoticed. Until now. By tracking phone calls through an ad placed by AdWords, advertisers can see what happens after a user has visited a website from the AdWords ad. By adding fluctuating prices to each call, AdWords is able to put the number of clicks per price onto the sales funnel for reporting purposes. This feature is only available in the US, UK, Germany, Spain, France and Australia. Read more here.
After wrapping up the first half of the 2014 year, are these previous 2014 emerging social trends realistic or even imaginable? At the end of 2013, social media marketing was expected to blow all other marketing techniques out of the water. The increasing demand for social media content gives marketers the opportunity to create digital pieces that connect with consumers on a higher and more frequent basis than the average media advertisement (via radio, TV, print, etc.) From predictions of the Myspace comeback, to #hashtags taking over the world, these social media marketing trends may have been a success or a total crash and burn. Find out here.
After slaughtering restaurant discovery apps across the nation, Zomato, India's #1 restaurant discovery app is now ready to test the waters in the American market. Already in 15 countries worldwide, Zomato is interested in taking on the challenge of out-playing Yelp, UrbanSpoon, OpenTable, and TripAdvisor. Within the next coming months, new launches of the popular app include Poland, Ireland, Malaysia, Vietnam, Lebanon, Jordan, Kuwait and Canada.
With the US not visible on the 'coming soon' list, co-founder Pankaj Chaddah says that they are looking to break into the American market in late 2015. Zomato plans on creating new features in which will set their mobile app above and beyond other competitors, these features have not yet been released. Read more here.
A 25-foot-long shock is driving next to you down the interstate, what exactly do you do? Of course you're going to look, take a picture of it, tweet about it, call your mom and share with the world about your experience with an odd vehicle you witnessed. The latest version of mobile marketing is bringing hot conversations to social media in North American cities. What other way to get your consumers talking about your products by saying "Hey, I saw a 25-foot Monroe Shock driving down the street today!" This type of marketing is bound to catch someone's attention, and using your social media platforms connects the intrigued consumers to your products and services. Monroe's isn't the only unusual vehicle spotted on the roads, there have been reports of giant hotdogs and BBQ grills traveling to share a message across America. Read more here.
After rolling out advertisements on their platform last October, Instagram's advertisers request real time data in order to track their advertising progress. The desktop dashboard gives advertisers the opportunity to see a breakdown of interactive users based on their sex and age. A handful of Instagram's advertising partners, Levi's, Hollister, TacoBell, etc. are testing the new platform currently and within a few months it will be available to all of the advertising market. Read more about Instagram's new metrics here.
The program is being rolled out to Instagram's several dozen ad partners, including Levi's, Hollister and Taco Bell. The Facebook-owned photo platform plans to roll out the program to all potential advertisers in the coming months.
We may think as marketers that the Millennial generation (aka generation Y, age 20-37) is our biggest target in the social media world. Guess again. The newest social media guru's are....drum roll please... Generation Z! Teens and children under the age of 19 consumer more than a quarter of the US population, while 41% of them engage on social media for more than 3 hours per day. By growing up in this social media obsessed age, generation Z has been bombarded with the continuous growth of social media, shaping their everyday lives. Read more about generation Z here.
The Editor : Restaurant brands should be considering robust adoption of video production in the marketing and communication strategies. According to eMarketer, mobile video consumption by consumers rose 50% in twelve months from 2013 to 2014. This trend is very likely to continue as societies and consumers become increasingly connected to brands and content via mobile devices.
As Twitter grows to adapt to users wants and needs, the restauranteurs should be adapting simultaneously. The concept behind Twitters new enhancement is similar to YouTube's mobile app in which a mini-player can be chosen to view while browsing for new videos. While the idea behind the new Twitter upgrade may be taken from another application, they sure. In the restaurant industry, adopting video marketing practices will give consumers the ability to reach out to the video obsessed consumers, expanding the market yet again. Read more about Twitters upgrade here.
Editor: "Many of today's multi unit restaurant operators and brands are clearly poised to adopt Native Advertising into their 2015 mar-com annual strategies, but may not be considering it, due to lack of realistic budgetary (financial and time/effort) knowledge. We produce native ads constantly over at Foodable WebTV, sister company to DigitalCoCo. How can we help you?"
Nowadays, surfing the web is more of an annoyance than anything. The previous pleasure it has given us in the past has dissipated, and advertisements have taken over our digital world. Bugged with the continued annoyance of data generated through internet history to try and make a sale, ads seem to be relentless and never-ending. The Native Ad is a new advertisement technology that is adapting to the webpage in which it is nestling itself into. In doing so, consumers are able to accept the ad more willingly due to the less aggressive approach in which it takes. We all would rather take in a lost puppy than a wolf at first glance, right?