Domino’s is overhauling its website to serve visitors more personalised offers in the hope of increasing sides and desserts sales. The pizza maker is testing the new site on some customers in the UK and Ireland now ahead of a September launch.
The site is in beta testing now with 20 per cent of visitis going through it. Conversion rate, spend per basket and bounce rate are being used to asses its commercial performance with a view to launch nationwide y September.
Updates aim to enhance value perceptions of the brand, combining “great food photography” with clearer transparency around discounts so that local bundle deals are signposted and automatically applied to baskets rather than customers having to specifically redeem them when ordering. Read More..