By: Michelle Castillo, Social Media Coordinator
How do customers become loyal customers? Well, for one, they must be satisfied with your product. But more importantly, they must trust you and your brand. What can you do to strengthen customer trust in your business?
If a picture can say a thousand words, imagine how videos can tell your brand story!
Videos have the potential to reach consumers on an emotional level, allowing you to humanize your business. Even 30-second commercials have the ability to bring an audience to tears and make them take action.
Believe it or not, people spend more time on digital-video than social media per day. In fact, a Cisco study predicts that 90 percent of Internet traffic will be from video by 2019. Marketers in the U.S. are taking notice and 68 percent of them plan to heighten their digital-video budgets over the next year.
Want to follow in their footsteps?
Give your company a running start with these three ways you can utilize videos.
Introduce Your Company
How did your business start? What is your brand’s background? How do you stand out from the rest? What is your company’s mission? Let potential customers get to know you better. When customers are more familiar with who they’re doing business with, a relationship is born. It’s not rocket science.
Videos do not have to be long and complicated to tell a good story, as long as they’re high-quality and professionally created. Keep it intimate, include your staff and yourself and share photos of events, accomplishments and promotions. The resulted connection will build the foundation of brand loyalty and long-term appeal.
Feature Your Customers
Potential customers like to see what current or past customers have to say. It’s human nature to want what others want and have. Produce a video with personal reviews and testimonials of your products and services. You can ask customers to come in and shoot for an interview or you can even ask them to create a video themselves to post on social media.
Sure, it’s easier said than done. However, there are paths you can take to increase your odds of going viral. First, pick an appropriate platform that brings in a lot of traffic, usually one that makes sharing a click away and allows for easy video embeds, such as YouTube.
People often forget that brands are a product of many people’s work and devotion. Consumers are people and so is a brand. You have to show that part of your business in order for customers to relate and trust your brand. Give your company a voice that speaks to your consumers’ interests and beliefs. This will create the strong connection you are aiming for between you and your clients. It’s good to talk business, however, tweets about promotions and sales aren’t going to create this bond. So, what are you waiting for? Go out and build that customer trust! Read More