Why does analytics seem to be such a struggle for the digital marketer? Aren't we supposed to account for all the work and efforts that we do? What exactly are your key business objectives? By knowing exactly what your goals are, you can strive to reach those goals and measure your success along the way. "Metrics as a goal in and of themselves, should be secondary, with the focus now on understanding what they're saying about how to create the right business." In order to succeed in the marketing space, we must look at the analytics in which pertain to your business, because why would you look at anything else? Read more about the struggle here.
The Millennial age, late teens to mid 30's, were hit the hardest in the economical depression, unemployment led to suppressed spending and a set back in becoming successful individuals. But, Millennials are the driving force that the food industry has to accept and realize in order to be on top of their game. With approximately 80 million Millennials moving into their prime spending years, why not focus on this group before any other?
Specialty foods seem to be the biggest influence on the Millennial age, and taking note of these trends is something that can set a good restaurant apart from a great one on the Millennial scene. The time is ticking for businesses to catch up and jump on the Millennial train. Read more on the Millennial takeover here.
The state of the world at this very instance is social media minded and totally tech-trendy. How do we keep up with it? Theguardian.com is holding a Q&A session with some of the hottest Social Media Gurus of our time covering the biggest questions we have such as: How can marketers capitalize on the rise of specialist networks? Does increased competition and diminishing organic reach from companies like Facebook mean that smaller companies could be priced out of social media advertising? and What do anonymous platforms mean for the use of targeted advertising? Want in on the conversation? Tune in on Thursday November 27th at 1pm right here.
Well, Millennials are taking over the world - a message heard more and more frequently lately. This blog post is an exact representation of that message - teens are people too, and guess what... THEY'RE THE FUTURE. Kathy McEwan is a 17-year old blogger, working in the content marketing world, and from her teenage perspective she shares with us her thoughts:
Let's just remember, she's 17. Read the rest of Kathy's blog post here.
Good Eggs Rob Spiro created a search engine which was sold to Google, and grew up on a farm, what is his next endeavor? Bringing farm fresh farmers market produce right to your front door. "This past year was all about building Good Eggs into a sustainable model that could work all over the U.S. and indeed the world." - Spiro. His vision has helped raise millions to grow this sustainable company to help people throughout the world, both consumers and the local food systems. Want to learn more about Good Eggs? Read here.
Taco Bell just put a new spin on fast food. The new mobile app has the capability of working not only in the restaurant but also while sitting in the drive-thru line. Customers have the ability to place their order and pay for it in advance through the luxury of your mobile device. The Taco Bell app is the first of it's kind in the fast food industry. Taco Bell is attempting to revive their social media. Want to read more about Taco Bell and their new mobile payment service? Read more here.
If you can't pick exactly what someone would want for your seasonal gift, gift cards are the best gift to give to almost anyone ... but these kind are a little more 'millennial.' E-cards and mobile gift cards have been available since 2011, and very popular among Millennials. But not that the world is catching up to the Millennial digital lifestyle, these digital gifts will be a hot commodity this year, Around 40% of Millennials say that they have lost the tangible gift cards, and 59% of gift cards are available in the digital form. So why not lighten your loved ones wallet and send them a digital gift for the holidays? Read more here.
Native advertising is here, and it's here full fledged! With the holidays quickly approaching, we will be seeing more and more native ads on all thing digital, why is this you ask? Advertising is exactly what we think it is, ANNOYING. But native ads on the other hand give merchants the ability to advertise to their consumers through a less aggressive, and tasteful way. "A desktop page carrying four ad units per page and each commanding a $5 CPM, can add up to $2 million in revenue, generated by 100,000 pageviews. A mobile page might fit only two ad units, each sold at $2 CPM, and generate $200,000 in revenue on the same number of page views." So as you can see, native ads are TOTALLY WORTH IT.. and they're coming to a webpage near you! Read more about native ads here.
Who doesn't love a good story? The communication through storytelling is the art of digital marketing which is slowly taking the world by storm. Products are taking the backseat while companies tell stories to get consumers engaged and convey the brands message, connecting with consumers through brand storytelling. Digital marketing is taking the shift from 'our products can do this' to 'you can do this' and brands such as Lifebuoy, Pepsi, Nescafe and Tanishq all have adopted the new marketing technique, and boy have the outcomes been a hit. Check out more on brand storytelling and the brands storytelling videos here.
By selecting PayPal as their payment processor, Burger King has shared with the public that they will be releasing a mobile app with built in payment options. Not only will this all allow you to pay on your mobile device, but the app will offer discounts and information about your Burger King locations. Coming before 2015 :) Read more here.
As the basics of marketing is always consistent, the surrounding are ever-changing. So what do marketers have to look out for upcoming technological year of 2015?
1. Transparency will become the most important tool of marketing
2. CMOs will become Chief Simplifier Officers
3. We will witness the emergence of marketing technologists
4. The winners will be adept at agility marketing
5. Media agencies will step up and lead
6. Hispanic agencies will go mainstream
Curious of #s 7-11? Check them out here.
Apps are so overrated, whats the best way to reach your consumers nowadays? Texting of course! The textLIVING digital loyalty program provider has given local merchants the ability to text their subscribers with the newest incentives and rewards. This program has seen a 98% open rate compared to the 15% rate that we see with email notifications from apps. With the on site iPad sign up option, most merchants offer free incentives for consumers to sign up and enter their name and phone number for the program to send messages to. The usual punch and swipe cards are becoming virtually inexistent, these loyalty programs are catching up to the new mobile trends, and are highly successful. Read more here.
There is a new app on the market that is hoping to make every part of the dining experience better. Reserve will help you find open tables in New York City and Los Angeles restaurants by factoring in the number of people in your party as well as your preferred time range. While OpenTable is free for consumers but charges restaurants $199 a month, Reserve is free for restaurants but charges consumers $5 after each reservation. Reserve has other features including the ability to settle the check. Restaurants are embracing this new app and a few are offering incentives for users. Chef Ming Tsai is creating a tasting menu at his restaurant Blue Dragon, where reservations can only be made through the app. To learn more about this app that is changing the hospitality industry, click here.
iMedia Connection highlights some of the emerging trends that we can expect to see in 2015 digital marketing. Most social media platforms offer sponsored content ads with specific reach. This will continue to be a trend in the coming year meaning if you don't pay for advertising, your followers most likely will not see anything that you are doing on social media sites. Another trend to look out for is marketing automation tools, which can increase conversion rates by over 50 percent. Quality content, mobile-friendly content, as well as ad retargeting will also continue to be a focus. To learn about more of the emerging trends and what they mean for 2015, click here.
Listen up grocery shoppers! You can now use Apple Pay at Wegman's. The supermarket giant is now one of the first grocery stores to adopt this payment method. The company believes it will add even more convenience to their customers' shopping experience by making checkout quicker and easier. The company stands by Apple's easy to use and secure method of payment. Apple Pay does not store debit or credit card numbers, rather it creates an individual account number where each transaction is authorized with a one-time security code. As Apple Pay's popularity continues to spread, one may wonder which large company will adopt it next! Click here to learn more.
And the winner is.............Mobile App! While both mobile websites and apps are beneficial for brands and restaurants, a mobile application allows you to engage with your consumer base more effectively. Placeable performed a study in which they found that Millennials want to see menu options, reviews, promotions and photos in a restaurant's website on top of their location, phone number and hours of operation. Because they spend 86 percent of their time on apps as opposed to 14 percent on web browsers on their smartphones, it would be way more beneficial to develop a mobile app. With an app, you can provide your customers with direct and location engagement, mobile loyalty programs, as well as ordering ahead and mobile payment options. To learn more about the exciting opportunities a mobile app can provide, click here.
Now more than ever, consumers expect digital technologies to be incorporated into their dining experience. However, mobile payment options and table-side menu tablets do not guarantee customers will remain loyal to your brand. In a webinar presented by the NCR called "Closing the Loop: Turning Customer Engagement into Repeat Business," panelists discussed the challenges with digital marketing strategies. Millennials are the driving force behind this immediate adoption of technology in the restaurant industry and brands must utilize it unless they want to be left behind. Having an online presence is vital whether it's through social media or an appealing informational website. Almost equally as important, is having a mobile app. One of the benefits of building relationships with your consumers is the data that results. With this data, you will be able to connect and market more efficiently to your customer base. Blanket solutions are old school and no longer effective in this modern world where personalization is the new norm. To learn more about the strategies discussed in this webinar, click here.
The smartphone application Morsel gives users a chance to take a peek into the minds of food and beverage industry professionals. It creates a culinary community that shares food stories, cooking inspiration, and kitchen hacks. This app was created by a restaurant publicist who felt that chefs, sommeliers, and mixologists had interesting stories to tell, yet no platform to express them. She realized that getting these professional insights out to the public would help restaurant businesses grow. To learn more about Morsel and some of its high profile chefs, click here.
Apple Pay training has begun as this near field communication, Touch-ID payment system reaches stores soon. Consumers can access Apple Pay on their iPhone 6's and 6 plus's via the Passbook application. In order to add a credit card, users can either add one to Passbook through their iTunes account or simply take a picture of their card. Apple Pay will provide a list of recent transactions, automatically update expired cards, and provide users with the ability to easily contact their bank, among other things. To learn more details about the quickly approaching launch of Apple Pay, click here.