If you have recently scrolled through Denny's Twitter or Facebook, you may think that it sounds like an average American teenager managing the platform.
Well that is exactly the strategy the company is aiming for. Denny's is getting away from the standard restaurant chain's script of promotions and deals, so they took a more friendly, relatable approach. On Denny's Twitter feed you are more likely to find pop culture commentary than the advertising pitches. This unique approach has been the company's strategy since they started working with marketing agency Erwin Penland. Having jokes referencing popular recording artist, Drake, makes it fun and easy to for millennials and its younger audience to relate. So far it seems to be working as Denny's has higher customer engagement on its platforms than its competitors. They currently have over 203,000 followers on Twitter and 859,000 likes on Facebook.
Do you think Denny's social media presence will help them stay relevant in the competitive restaurant space? Read More