Advertisement is a huge part of any business, and after recently declaring Bankruptcy, Quizno’s is reevaluating exactly where to spend their ad money to reach their target audience. They have decided that Television will no longer be an advertising platform for the company. As their target consumers are spending more time online, Quizno’s will be channeling their advertising towards digital marketing.
Investing in online ads will be the company's new strategy since their target demographic (men 18-35) is heavily watching online videos as opposed to television. Another benefit of going digital is that it's easier to track and monitor the ad's effectiveness. They are also revamping their online ordering technology to make it more user friendly and hopefully increase their customer base. Read more about Quizno's new marketing strategy.