As a student, an engaging and interesting professor still may not have the ability to pull students from their cellphones throughout the class. But why? The class is interesting, the material is needed for success, but why do students continue to stray from professor-student interaction?
Generation Y + Z have been born and raised in an environment that is immersed and obsessed with technology and social media. The Gen Y + Z childhood is so drastically different than those in the boomer age, and this means that all brands (and even professors) have to adapt to this changing age.
So what exactly is it about tech and social media that draws in these generations? Psychologists and experienced digital marketers argue that all of our tweets, FB posts, and Instagram photos are posted for one reason. Not for our viewers to see what we do on a daily basis, or for them to learn about our lives. But the gratification of getting a 'like' is similar to social acceptance, to provide recognition of existence. In order to successfully reach this age group, we have to understand the way they are wired, how they function, their thoughts, their happiness. Read more here about mobile addicts.