As digital marketing accelerates in this fast paced tech-savvy world we are immersed in, there are trends in which we as marketers have to look out for in the coming year to be ahead of the game. Let's take a look at what's to come:
- Mobile-optimization will become more important than ever.
- Social Media ad spend will sharply increase as brands realize the importance of social media marketing.
- Content marketing will be bigger than ever.
- Email marketing will receive a renewed focus.
- The lines between SEO, content marketing & social media will become more blurred.
- Brands will scramble to humanize.
- Marketers will find new ways of marking native advertising less promotional and more relevant.
Read more in depth descriptions of these upcoming trends here.