After wrapping up the first half of the 2014 year, are these previous 2014 emerging social trends realistic or even imaginable? At the end of 2013, social media marketing was expected to blow all other marketing techniques out of the water. The increasing demand for social media content gives marketers the opportunity to create digital pieces that connect with consumers on a higher and more frequent basis than the average media advertisement (via radio, TV, print, etc.) From predictions of the Myspace comeback, to #hashtags taking over the world, these social media marketing trends may have been a success or a total crash and burn. Find out here.
After slaughtering restaurant discovery apps across the nation, Zomato, India's #1 restaurant discovery app is now ready to test the waters in the American market. Already in 15 countries worldwide, Zomato is interested in taking on the challenge of out-playing Yelp, UrbanSpoon, OpenTable, and TripAdvisor. Within the next coming months, new launches of the popular app include Poland, Ireland, Malaysia, Vietnam, Lebanon, Jordan, Kuwait and Canada.
With the US not visible on the 'coming soon' list, co-founder Pankaj Chaddah says that they are looking to break into the American market in late 2015. Zomato plans on creating new features in which will set their mobile app above and beyond other competitors, these features have not yet been released. Read more here.
A 25-foot-long shock is driving next to you down the interstate, what exactly do you do? Of course you're going to look, take a picture of it, tweet about it, call your mom and share with the world about your experience with an odd vehicle you witnessed. The latest version of mobile marketing is bringing hot conversations to social media in North American cities. What other way to get your consumers talking about your products by saying "Hey, I saw a 25-foot Monroe Shock driving down the street today!" This type of marketing is bound to catch someone's attention, and using your social media platforms connects the intrigued consumers to your products and services. Monroe's isn't the only unusual vehicle spotted on the roads, there have been reports of giant hotdogs and BBQ grills traveling to share a message across America. Read more here.
After rolling out advertisements on their platform last October, Instagram's advertisers request real time data in order to track their advertising progress. The desktop dashboard gives advertisers the opportunity to see a breakdown of interactive users based on their sex and age. A handful of Instagram's advertising partners, Levi's, Hollister, TacoBell, etc. are testing the new platform currently and within a few months it will be available to all of the advertising market. Read more about Instagram's new metrics here.
The program is being rolled out to Instagram's several dozen ad partners, including Levi's, Hollister and Taco Bell. The Facebook-owned photo platform plans to roll out the program to all potential advertisers in the coming months.
We may think as marketers that the Millennial generation (aka generation Y, age 20-37) is our biggest target in the social media world. Guess again. The newest social media guru's are....drum roll please... Generation Z! Teens and children under the age of 19 consumer more than a quarter of the US population, while 41% of them engage on social media for more than 3 hours per day. By growing up in this social media obsessed age, generation Z has been bombarded with the continuous growth of social media, shaping their everyday lives. Read more about generation Z here.
The Editor : Restaurant brands should be considering robust adoption of video production in the marketing and communication strategies. According to eMarketer, mobile video consumption by consumers rose 50% in twelve months from 2013 to 2014. This trend is very likely to continue as societies and consumers become increasingly connected to brands and content via mobile devices.
As Twitter grows to adapt to users wants and needs, the restauranteurs should be adapting simultaneously. The concept behind Twitters new enhancement is similar to YouTube's mobile app in which a mini-player can be chosen to view while browsing for new videos. While the idea behind the new Twitter upgrade may be taken from another application, they sure. In the restaurant industry, adopting video marketing practices will give consumers the ability to reach out to the video obsessed consumers, expanding the market yet again. Read more about Twitters upgrade here.
Editor: "Many of today's multi unit restaurant operators and brands are clearly poised to adopt Native Advertising into their 2015 mar-com annual strategies, but may not be considering it, due to lack of realistic budgetary (financial and time/effort) knowledge. We produce native ads constantly over at Foodable WebTV, sister company to DigitalCoCo. How can we help you?"
Nowadays, surfing the web is more of an annoyance than anything. The previous pleasure it has given us in the past has dissipated, and advertisements have taken over our digital world. Bugged with the continued annoyance of data generated through internet history to try and make a sale, ads seem to be relentless and never-ending. The Native Ad is a new advertisement technology that is adapting to the webpage in which it is nestling itself into. In doing so, consumers are able to accept the ad more willingly due to the less aggressive approach in which it takes. We all would rather take in a lost puppy than a wolf at first glance, right?
When it comes to back-to-school shopping, all teens want to look their absolute best to impress their fellow classmates after summer break. What better way to attract technology-obsessed teens than using social media?
JCPenney has released their Express Yourselfie campaign, targeting teens to create a personalized emoji with accessories, hairstyles and wardrobes as well as provide shopping suggestions sold at their local JCPenney's store.
But wait! Let's not forget their parents! JCPenney's has also challenged the equally as technology-obsessed parents to participate in their '#ThatsMyKid' campaign. By sharing images of their children in their best back-to-school JCPenney gear, mothers are then entered into a drawing to win a free mini-makeover. Kids get new back-to-school gear, AND mom gets a makeover. Sounds like a win-win to me.
Read more here.
"Hello I'm your table-side tablet and I will be serving you today. Can I get you something to drink while you browse our menu?"
You heard that right, technology is taking over the world as we know it. Those long waits for an available server to place an order, flagging down the busy wait staff for a fork, and mysterious charges on your credit cards are soon to be in the past.
NEVER FEAR THE TABLET WAITER IS HERE.
As the digital age expands, we as restauranteurs must adapt to the continuous change in technology. And this my friends is the perfect escape. Tablet waiters have already reached local businesses such as the popular chain restaurant Chili's Grill and Bar who has adopted the new technology. This new feature to their services gives customers the opportunity to re-order drinks and pay their bill by the swipe of a finger. This creates less waiting, less complaints and more smiling customers.
Not only is the restaurant market adapting to this technological addition, but new customized apps are now being integrated into table-side service to benefit their consumers. For example, by using a tablet waiters, you are able to send nutritional information in which you have ordered directly to your personal smartphones. This assures that the user is tracking his/her calories in order to meet the fitness goals in which they desire.
Face it and embrace it...The world is becoming digital and it's here to stay. Read more here.
Major food brands are now adding in extra pizzaz to entice and interact with customers in a whole new way. According to TRM Packaging, consumers are increasingly looking to increase their activity with brands and are looking for more stimuli. Increasingly, more brands are pulling towards this marketing method. Heineken Ignite, a brand of Heineken beers, now glows in the dark when the bottles are clicked together. Other products, are looking for more digital labels and brands. Read more
Domino’s is overhauling its website to serve visitors more personalised offers in the hope of increasing sides and desserts sales. The pizza maker is testing the new site on some customers in the UK and Ireland now ahead of a September launch.
The site is in beta testing now with 20 per cent of visitis going through it. Conversion rate, spend per basket and bounce rate are being used to asses its commercial performance with a view to launch nationwide y September.
Updates aim to enhance value perceptions of the brand, combining “great food photography” with clearer transparency around discounts so that local bundle deals are signposted and automatically applied to baskets rather than customers having to specifically redeem them when ordering. Read More..
If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade.
Why? Following a silent coup, the coronation is complete: the customer is king. With an abundance of information and choice, customers now guide their own self-directed decision journey as they traverse connected experiences that blur the lines between physical and virtual and scramble marketers’ signals for targeting.
Many marketers are left behind, simply tuned in to the wrong frequencies. In response, capturing the right data has become the key capability in finding and engaging audiences. But data, alone, isn’t enough; search and social marketing, for example, are content hungry disciplines. Marketers must also become publishers. Read More..
In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s. The restaurant chain is forking over its account to diners who share pictures on the social-mobile app.
While more brands have been stocking up on user-generated and influencer content the past few years, Applebee’s latest campaign is an interesting example of a marketer going all in on the tactic to fuel its social strategy. The chain claims that there were more than 779,000 photos tagged with #Applebees on Instagram. Read More
With ecommerce now a central part of the growth plans for many businesses, Mark Cameron writes that 2014 will be seen as the year that Australian retailers stopped fighting digital disruption and started using technology to make their mark on the world.
The way we shop has changed forever. Ecommerce sales continue to climb. A 2013 Forrester report stated that Australian ecommerce sales in 2010 were worth $27 billion and by the end of 2013 had jumped to more than $37 billion.
Over the past few years, major retailers overseas saw strong currencies and economies as an opportunity to expand into the Australian and New Zealand markets. These changes in consumer behaviour and competitive landscape took many local retailers by surprise. Many have been struggling to combat and capitalise on the shift towards online purchases. Read More..
There’s non-stop buzz about social media in all its forms: How to use it, when to maximize it, and how to grow your followers. While social media can be valuable, email is still where it’s at when it comes to online marketing power.
Almost half of Internet users in the U.S. spend an hour or more reading their email every day, according to new survey data conducted by My.com, the developers of myMail, a free mobile application that allows individuals to monitor all of their email addresses through a single inbox. We also check email multiple times throughout the day. Three-quarters of survey respondents said they check email in the morning, half check at lunch, almost six in 10 say checking email is the last thing they do before they go to bed.
So, collecting customer email addresses and crafting killer messages should be a top priority for your startup marketing campaigns. Read More..
Those of you with a Twitter advertising account may have noticed that their analytics system has had an update this week, and I’ve already seen several posts talking about the impact this will have on social marketing.
I thought it was worth checking out the changes and seeing if they will in fact lead to a social data revolution…
The short answer is.. nope. This is essentially an aesthetic update, with little impact on your strategy. However, it does have some interesting figures included that will make optimisation faster and easier for Twitter managers. Read More..
Renae Scott joined Togo's as Vice President of Brand and Marketing in March of 2009 and oversees new product development, marketing and managing the almost 40-year old brand. She is now the brand's Chief Marketing Officer. An experienced senior executive and strategic marketer, Ms. Scott served as Vice President of Media and Field Marketing at Carl's Jr. where she managed all media and marketing for the 1185 -unit chain. Following her thirteen years with Carl's Jr., Ms. Scott served as Chief Marketing Officer for Round Table Pizza, a top five pizza chain with 500+ locations.
Renae Scott has served as a Board of Director for several charities including the Junior Giants/San Francisco Giants and helped for raise over $500,000 for the Breast Cancer Foundation on the CKE Star Board. Ms. Scott has a B.A. in Communications with a minor in Journalism from California State University at Sacramento. Read More..
Taco Bell wants to be where young, hungry eaters are so it's making its presence known at Web video conference VidCon. To show how much connected youth idolize YouTube stars, the fast food company's latest campaign is an almost real-time documentary called Voices of VidCon, released on the last day of the Anaheim, Calif. conference.
"It’s pretty phenomenal to see the passion that these people have for these creators. It's like Beatlemania for the YouTube community. If you don't know that space and you don't know the community being here, this will open your eyes to the passion they have," said Tressie Lieberman, Taco Bell's director of digital marketing and social platforms. Read More..
Casual dining chain Applebee’s (DIN) has applied to trademark the phrase “No Tech Tuesday.” While one could reasonably infer that the restaurant is planning to host device-free dining on, say, Tuesdays, the chain denies that it has any such plans.
“Guests are welcome to use as much or as little tech as they want,” says Applebee’s spokesman Dan Smith. “Like many brands, we file many phrases for protection. There’s absolutely zero percent linkage between No Tech Tuesday and anything in the restaurant.” Read More..
The Tilted Kilt Pub & Eatery, which has Connecticut restaurants in Wethersfield and Milford, said it has made the world's first delivery of chicken wings by drone.
The restaurant teamed up with Joe Papa, a quad-copter pilot and editor of MultiRotor Pilot Magazine, to deliver a two-pound wing order about a third of a mile up the road to AudioworksCT on Old Gate Lane in Milford. Read More..