After rolling out advertisements on their platform last October, Instagram's advertisers request real time data in order to track their advertising progress. The desktop dashboard gives advertisers the opportunity to see a breakdown of interactive users based on their sex and age. A handful of Instagram's advertising partners, Levi's, Hollister, TacoBell, etc. are testing the new platform currently and within a few months it will be available to all of the advertising market. Read more about Instagram's new metrics here.
The program is being rolled out to Instagram's several dozen ad partners, including Levi's, Hollister and Taco Bell. The Facebook-owned photo platform plans to roll out the program to all potential advertisers in the coming months.