A report by Nielsen revealed that Millennials are the largest group of smartphone owners and will continue to grow in the coming years. Interestingly enough, over half of the smartphones owned in this age group are Androids, with iPhones following close behind. The lower cost of the Android is probably why it holds the number one spot with this age group.
However regardless of operating system, millennials love their smartphones, averaging around 14.5 hours a week on them. The 18-24 age bracket seems to be on their phones the most, utilizing social media, entertainment, and other communication apps. With the multitude of messaging apps that exist for smartphones, the question is, which one will be the next big thing? Only time will tell but one thing is for certain, Millennials are not giving up their smartphones any time soon. Click here to learn more.