When choosing an online advertising channel for your business, you have to make sure you balance your budget and the cost of a particular channel. Here are the top three digital channels that will be cost effective and get the best results:
1. Many businesses have had success driving traffic to their sites using Google AdWords. By leveraging this platform you can efficiently market products/services and increase sales. Some business owners foolishly stay away from PPC thinking it will eat up their marketing budget but Adwords gets results and is well worth the investment. There are other tools you can use in conjunction with AdWords to enhance your results.
2. Email marketing still has the lowest costs and should not be underestimated. You may be thinking email marketing is outdated, but think again. It's possible that you are overlooking necessary components to creating email value such as using consumer intelligence to better target and personalize your message.
3. Consumers across all age groups utilize social media so whoever your target is, you can reach them here. Use customer profiling to make sure your ads are reaching the right users who are likely to turn into customers. Make sure your ads are mobile friendly as more and more people are using their smartphones to access social media. Read More