Editor: "Many of today's multi unit restaurant operators and brands are clearly poised to adopt Native Advertising into their 2015 mar-com annual strategies, but may not be considering it, due to lack of realistic budgetary (financial and time/effort) knowledge. We produce native ads constantly over at Foodable WebTV, sister company to DigitalCoCo. How can we help you?"
Nowadays, surfing the web is more of an annoyance than anything. The previous pleasure it has given us in the past has dissipated, and advertisements have taken over our digital world. Bugged with the continued annoyance of data generated through internet history to try and make a sale, ads seem to be relentless and never-ending. The Native Ad is a new advertisement technology that is adapting to the webpage in which it is nestling itself into. In doing so, consumers are able to accept the ad more willingly due to the less aggressive approach in which it takes. We all would rather take in a lost puppy than a wolf at first glance, right?