Major food brands are now adding in extra pizzaz to entice and interact with customers in a whole new way. According to TRM Packaging, consumers are increasingly looking to increase their activity with brands and are looking for more stimuli. Increasingly, more brands are pulling towards this marketing method. Heineken Ignite, a brand of Heineken beers, now glows in the dark when the bottles are clicked together. Other products, are looking for more digital labels and brands. Read more
Domino’s is overhauling its website to serve visitors more personalised offers in the hope of increasing sides and desserts sales. The pizza maker is testing the new site on some customers in the UK and Ireland now ahead of a September launch.
The site is in beta testing now with 20 per cent of visitis going through it. Conversion rate, spend per basket and bounce rate are being used to asses its commercial performance with a view to launch nationwide y September.
Updates aim to enhance value perceptions of the brand, combining “great food photography” with clearer transparency around discounts so that local bundle deals are signposted and automatically applied to baskets rather than customers having to specifically redeem them when ordering. Read More..
If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Perhaps no other business function has changed as dramatically over the past decade.
Why? Following a silent coup, the coronation is complete: the customer is king. With an abundance of information and choice, customers now guide their own self-directed decision journey as they traverse connected experiences that blur the lines between physical and virtual and scramble marketers’ signals for targeting.
Many marketers are left behind, simply tuned in to the wrong frequencies. In response, capturing the right data has become the key capability in finding and engaging audiences. But data, alone, isn’t enough; search and social marketing, for example, are content hungry disciplines. Marketers must also become publishers. Read More..
In case you haven’t been seeing enough pictures of food in your Instagram feed, expect to see a lot more of them for the next 12 months thanks to Applebee’s. The restaurant chain is forking over its account to diners who share pictures on the social-mobile app.
While more brands have been stocking up on user-generated and influencer content the past few years, Applebee’s latest campaign is an interesting example of a marketer going all in on the tactic to fuel its social strategy. The chain claims that there were more than 779,000 photos tagged with #Applebees on Instagram. Read More
With ecommerce now a central part of the growth plans for many businesses, Mark Cameron writes that 2014 will be seen as the year that Australian retailers stopped fighting digital disruption and started using technology to make their mark on the world.
The way we shop has changed forever. Ecommerce sales continue to climb. A 2013 Forrester report stated that Australian ecommerce sales in 2010 were worth $27 billion and by the end of 2013 had jumped to more than $37 billion.
Over the past few years, major retailers overseas saw strong currencies and economies as an opportunity to expand into the Australian and New Zealand markets. These changes in consumer behaviour and competitive landscape took many local retailers by surprise. Many have been struggling to combat and capitalise on the shift towards online purchases. Read More..
There’s non-stop buzz about social media in all its forms: How to use it, when to maximize it, and how to grow your followers. While social media can be valuable, email is still where it’s at when it comes to online marketing power.
Almost half of Internet users in the U.S. spend an hour or more reading their email every day, according to new survey data conducted by My.com, the developers of myMail, a free mobile application that allows individuals to monitor all of their email addresses through a single inbox. We also check email multiple times throughout the day. Three-quarters of survey respondents said they check email in the morning, half check at lunch, almost six in 10 say checking email is the last thing they do before they go to bed.
So, collecting customer email addresses and crafting killer messages should be a top priority for your startup marketing campaigns. Read More..
Those of you with a Twitter advertising account may have noticed that their analytics system has had an update this week, and I’ve already seen several posts talking about the impact this will have on social marketing.
I thought it was worth checking out the changes and seeing if they will in fact lead to a social data revolution…
The short answer is.. nope. This is essentially an aesthetic update, with little impact on your strategy. However, it does have some interesting figures included that will make optimisation faster and easier for Twitter managers. Read More..
Renae Scott joined Togo's as Vice President of Brand and Marketing in March of 2009 and oversees new product development, marketing and managing the almost 40-year old brand. She is now the brand's Chief Marketing Officer. An experienced senior executive and strategic marketer, Ms. Scott served as Vice President of Media and Field Marketing at Carl's Jr. where she managed all media and marketing for the 1185 -unit chain. Following her thirteen years with Carl's Jr., Ms. Scott served as Chief Marketing Officer for Round Table Pizza, a top five pizza chain with 500+ locations.
Renae Scott has served as a Board of Director for several charities including the Junior Giants/San Francisco Giants and helped for raise over $500,000 for the Breast Cancer Foundation on the CKE Star Board. Ms. Scott has a B.A. in Communications with a minor in Journalism from California State University at Sacramento. Read More..
Taco Bell wants to be where young, hungry eaters are so it's making its presence known at Web video conference VidCon. To show how much connected youth idolize YouTube stars, the fast food company's latest campaign is an almost real-time documentary called Voices of VidCon, released on the last day of the Anaheim, Calif. conference.
"It’s pretty phenomenal to see the passion that these people have for these creators. It's like Beatlemania for the YouTube community. If you don't know that space and you don't know the community being here, this will open your eyes to the passion they have," said Tressie Lieberman, Taco Bell's director of digital marketing and social platforms. Read More..
Casual dining chain Applebee’s (DIN) has applied to trademark the phrase “No Tech Tuesday.” While one could reasonably infer that the restaurant is planning to host device-free dining on, say, Tuesdays, the chain denies that it has any such plans.
“Guests are welcome to use as much or as little tech as they want,” says Applebee’s spokesman Dan Smith. “Like many brands, we file many phrases for protection. There’s absolutely zero percent linkage between No Tech Tuesday and anything in the restaurant.” Read More..
The Tilted Kilt Pub & Eatery, which has Connecticut restaurants in Wethersfield and Milford, said it has made the world's first delivery of chicken wings by drone.
The restaurant teamed up with Joe Papa, a quad-copter pilot and editor of MultiRotor Pilot Magazine, to deliver a two-pound wing order about a third of a mile up the road to AudioworksCT on Old Gate Lane in Milford. Read More..
For cooks looking to hone their recipes down to a precise science, there’s a new secret ingredient: data.
Cook’s Illustrated magazine features a number of heavily researched and tested “fail-proof” recipes in its bimonthly issues. Senior editor Dan Souza says collecting data plays a significant role in the magazine’s recipe development.
Cook’s Illustrated spends about eight weeks on each recipe, from research to writing the final story. The test cooks and associate editors start by looking through old recipes in their extensive cookbook library and by searching online blogs for new ones. Souza says they might even refer to a culinary historian to dig up any other information on a certain dish. Read More
If you watch one of a friend’s videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view one in the mobile News Feed. Reminiscent of YouTube’s Related Videos, Facebook confirms the existence of this fresh laidback experience in Facebook for iOS that spotted over the weekend. It lets you quickly watch a series of videos before jumping back to the feed.
The feature could encourage more Facebook video uploading by getting people more views and Likes on their mini-movies. It also opens up a powerful advertising opportunity to pipe in sponsored video suggestions like those served by Facebook’s big new video adtech acquisition LiveRail. Read More
Mobile advertising will make up nearly 10% of the U.S. ad market by the end of the year, surpassing newspapers, magazines, and radio for the first time, according to research firm eMarketer.
The overall advertising market will grow 5.3% this year to $180.12 billion, eMarketer says, bolstered by gains in mobile and TV advertising. That increase marks the first time since 2004 that the U.S. ad market has grown over 5%. Read More..
In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines.” It’s asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery.
Through July 28, Muscle Maker Grill fans, which the brand refers to as “Warriors,” are asked to be seen, and photographed, making the three-finger “Warrior W” at some less-healthy chain eatery. Those who do and post the image to Facebook or Instagram with the hashtag #mmgwarrior will have a chance at gift cards up to $500 along with swag. Read More..
Cynopsis Digital, the premier daily publication for digital decision makers, will hold its inaugural Video Summit – What’s Next in Discovery, Metrics and Innovation, on Wednesday, August 6 at the StumbleUpon office in San Francisco. This conference will be the industry’s gateway to the latest in strategic digital marketing, viewer engagement and cross-platform media planning and placement in this shifting landscape.
Speakers from comScore, Comcast Ventures, Flurry, Discovery Digital Networks, 5by, LiveRail, PopSugar Studios, Portal A, Tubular Labs, Union+Webster, Videology, and other experts, startups, tech providers and content creators will discuss the future of digital video, from content development and marketing to advertising and measurement. Read More..
People read all the time, yet they’re reading less than ever before. This is the great paradox of digital marketing, a challenge that plagues virtually every marketing campaign. According to the Pew Research Center, the number of non-book-readers has tripled over the last quarter century. Today, 23 percent of Americans haven’t read a book within the past year, compared to just 8 percent in 1978.
Our reading habits (or lack thereof) go beyond books. We’re reading fewer newspapers, magazines, and even comic strips than the generations before us. Reading scores for American adults have dropped by 20 percent, even among the best-educated groups. 15-year-old Americans rank behind their peers in Canada, France, and Korea when it comes to reading comprehension. Read More..
Surbiton would not normally be thought of as a centre of fashion.
But it is, according to location data analysts at least.
This south west London suburb, home to BBC TV's fictional Stella Street celebrities, is where young people are more likely to check out fashion sites and apps on their smartphones than almost anywhere else in the UK.
The surprising insight comes from mobile phone network EE, which has collated terabytes of anonymised and aggregated data on more than 20 million UK customers - data that is proving increasingly valuable to retailers and advertisers. Read More..
It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to their playbooks, have focused conversations with their teammates, and begin the second half with a renewed vigor.
During the World Cup, you'll see lots of different kinds of matches on the pitch - whether it's a team that dominates from start to finish, a back-and-forth battle, or a dramatic come-from-behind victory. No matter the differences in game style, every team will go into their respective locker rooms during halftime to assess the first half and set goals and objectives for the next 45 minutes. Even if a team has a solid lead, they will still make adjustments to make sure they are even stronger in the second half. Other teams will use the time to regroup and do what they can to try to pull out a victory. Read More..
Editor - If you have not assessed beacon technology for your restaurant locations, here is a good article to get started. At DigitalCoCo, we offer VenueBeacon technology paired with RSMI Restaurant Social Media Index and MediaMatch (social advertising linked to RSMI Restaurant Social Media Index and the Facebook Audience Network) to restaurant operators. Click here for more info.
Brick-and-mortar merchants know they need to step it up to compete against e-commerce retailers, and they know that proximity marketing with indoor positioning technology can be an effective mechanism for driving customer acquisition and retention. So why did a recent survey by Experian Data Quality show that geo-location is such a low priority for decision-makers, with only 20% of respondents listing geo-location as their “most important data priority”? It has to do with a lack of understanding.
While the term “beacon” has reached the mainstream, many local business owners still aren’t sure how to apply the technology in their own places of business. Even those merchants who know that proximity marketing could help drive sales still aren’t sure where to begin or what types of campaigns they can implement with beacons. Read More..