Apple raised eyebrows yesterday with its curious acquisition of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in one direction: the social television space.
Indeed, Apple is said to be working on a new smart TV that most industry watchers expect to be the next big hardware play from the company; Topsy Labs collects data from Twitter that potentially provides crucial insights into social media users' viewing habits.
And at first glance, Apple spending $200 million for a social media data company seems baffling, and there has been a wide range of speculation about what it means. Now, Topsy —which has the ability to sift through the big data pile of tweets and measure mass sentiment on the platform— could provide producers and advertisers tools for engaging audiences in a social way through television. Read More