By Michelle Castillo, Social Media Coordinator
One would be surprised at how many marketers actually use Instagram. You would think it is the obvious, perfect space for free advertising. However, only 28 percent utilize this social platform. That means 72 percent are missing out on the endless possibilities the app has to offer. Here are nine Instagram apps and tools that can help marketers use Instagram to its fullest potential, whether it is to convert followers into customers, monitor analytics and more.
This app allows you to create a photo slideshow called a “photo video story.” Using this method allows followers to look at a brand’s products without having to go through individual photos manually. Followers will see more products in seconds, ultimately increasing chances for a follower to want to buy something. It’s a perfect way to show a brand’s new collection! Shopping just got more fun. (Didn’t know that was possible). And at no cost for the app, why not use it to your business' advantage?
Sixty-five percent of Instagram users feel honored when a brand mentions them or reposts their content. Brands and businesses can use Repost to show their appreciation for their followers and customers. It’s a great way to engage and stay personal. Repost is a suitable app to show user-generated content (UGC) and at the same time make followers feel special. All you have to do is browse your feed or search for a specific user or hashtag. Once you find the photo or video you want to repost, click on it and press “repost.” Celebrities also use these technique to stay connected with their fans. This app is also free!
Social media is a powerful tool in today’s marketing world. Nearly four out of five consumers (78 percent) make purchases based on a brand’s social media content. You already know that you can include a link to your business's website in the bio. However, Like2buy makes things even more interesting. The app creates a link for marketers to put in their bio. With this link, followers can access the brand’s feature products. It’s that easy. In just a few clicks, a consumer can start buying on Instagram. NastyGal and Forever21 have already paved the Like2buy path! Join the ranks with this cool download.
Layout is Instagram’s collage app. You can combine up to nine photos in one image, making the struggle of combining photos an easy process. You can select your photos from three places: camera roll, recent photos or faces, the latter populating photos from your roll that feature people. You can also edit the collage with options such as mirroring, flipping, resizing and rearranging. It also has a photo booth feature where you can snap up to four photos in a row. If you’re a real estate agent you can make a collage of properties for sale. If you own a beauty salon, you can make a collage of the latest hairstyles and nails of the season. Any business can use this tool and get creative with it, all without a cost.
Lighter images get 24 percent more likes than dark images. For those dark images, this free app gives you options to edit them. Features include taking photos within the app, 100+ effects, 280 overlays and 200 types of borders.
There other cool photo editing tools marketers can use since everyone has their preferences. There’s Adobe Photoshop Express, which is basically a mini version of Photoshop for your phone. There’s Camera+ which is not just a photo editing app, but also for taking photos with a 6x zoom and built+in stabilizer. Another app is the VSCO Cam for the minimalists, where you can also follow other people’s images.
You can plan ahead with ScheduGram. The app allows you to schedule your publishing on Instagram. But what makes the app different from other Instagram scheduling tools is that it actually posts the visual to Instagram for you, instead of just reminding you to post it yourself. If you have more than one account to manage, the app also lets you manage multiple accounts and collaborate with other users. This tool is great for time management. The app also has basic photo-editing features. Plans for this tool start at $20 a month.
7. Wishpond Instagram Contest
The Wishpond Instagram contest app collects Instagram photos and displays them in a voting album on your Facebook Page or website. People submit their photos from Instagram and vote on their favorites. Seventy percent of Instagram users are willing to participate on Instagram contests. These events invite engagement with your followers and email leads. It’s a fun way to get your business noticed and encourages your current followers to stay. There are many creative types of ways to use this app for a contest. The plan starts at $69.
Managing social media analytics can be a handful. Iconosquare is an in-depth Instagram analytics tool for marketers. It allows you to keep track of likes, comments, followers and messages all on one dashboard. It also offers comparative growth statistics that can help you increase followers. Best of all? It's free!
Over is an app created for the seriously creative poster. With this app, users can add text and artwork to photos with standard and custom-made fonts and original artwork. Quick and easy graphics! If users prefer using their own fonts, they can also upload them into the app, which is available for use for $3.99.
And don’t forget Instagram now offers Landscape and Portrait photo options. You no longer have to make your photos square ready. So now that you’re an Instagram genius, what are you waiting for? Get to work. Read More