Since the mid-2000s, we’ve been hearing that content marketing – drawing customers to you through the creation of blogs, podcasts, videos, and more – is the secret to cutting through the oppressively noisy media landscape. Instead of paying for television ads that will only be ignored, you can develop useful ‘evergreen’ content that will earn the attention and gratitude of your customers. That was a winning recipe a few years ago, when content marketing (also known as inbound marketing) was still an anomaly. But is it still as effective now that it’s gaining in popularity, and more and more companies are launching their own efforts?
Joe Pulizzi, founder of the Content Marketing Institute and author of the new book Epic Content Marketing, says yes – if it’s done right. Here are five tips he shared about staying ahead of the curve in a crowded media landscape. Read More